Katy Perry and experienced entrepreneur Morgan McLachlan have secured $4 million in funding for their non-alcoholic drink, “De Soi.” The women have been in business for seven months and have already found success with wholesale businesses like Foxtrot, Erewhon, Boisson, and Total Wine.
The investment gained funding from capital investors Willow Growth, with participation from leading entertainment and sports agency Creative Artists Agency (CAA).
“De Soi,” a non-alcoholic apéritif with botanicals, is a healthier alternative to alcohol with the same mood-boosting effects. The beverage is a part of the $820 billion non-alcoholic beverage market.
Perry advises female entrepreneurs on building a business, “I would just say don’t take no for an answer. You got to be an enthusiastic salesperson. There’s no shyness in this industry. Also, find your niche and carve it out to be a big space… I would just say to all those young women out there that are starting their own businesses, I think that we have a really high intuition… So, I think we can use that for other people’s desires and capitalize on it.”