ROSÉ is your 2025 SKIMS valentine.
The “APT.” singer stars in the shapewear brand’s new Valentine’s Day campaign, featuring lace, heart motifs and bold colors. ROSÉ is seen modeling pieces like a velvet lace slip dress, a soft lounge hoodie and boxer set, and the “Romance” cami and short set.
The K-pop superstar says in a statement, “Valentine’s Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.”
She adds, “This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
ROSÉ is the latest female pop star to front a SKIMS campaign, following Sabrina Carpenter, SZA, Charli XCX, Tate McRae and others.
SKIMS co-founder and COO Kim Kardashian says of the singer, “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”
The SKIMS Valentine’s Shop is available to preview now; you can buy it starting Jan. 23 in-store and at SKIMS.com.
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